Hit Me Baby One More Time
Welcome Skateboards, a California-based skateboard and apparel brand, partnered up with iconic pop star Britney Spears to produce a limited-edition 25-item line of merchandise including skateboards, t-shirts, button-ups, stickers, trucker hats, and more.
Produced in partnership with Bravado, a popular branding services company, the unique collaboration between Britney Spears and Welcome Skateboards highlights an unexpected but deep-rooted artistic connection between the brands.
Serving as an ode to the generational legacy of Britney Spears, the apparel collection demonstrates the collaboration that is possible between modern-day subcultures. The collection can be purchased exclusively on welcomeskateboards.com and select skateboard shops around the world.
Welcome Skateboards
Founded in 2010 by Jason Celaya, Welcome Skateboards is a grassroots skating and apparel brand first kickstarted by a small group of skaters. With the brand expanding over the years and many team members going on to become pro skaters, Welcome Skateboards continues to dedicate its brand to celebrating nonconformity.
Beyond the Welcome Skateboards X Britney Spears collaboration, Welcome Skateboards has joined forces with a number of other notable musicians and groups including the Nine Inch Nails, My Chemical Romance, AFI, and more.
The Princess of Pop
Multi-platinum, Grammy Award-winning pop icon Britney Spears is known around the world as one of the most successful and celebrated entertainers in pop history. With nearly 150 million records worldwide, Spears has sold more than 70 million albums, singles, and songs.
Born in Mississippi and raised in Louisiana, Spears first became a household name after releasing her single "...Baby One More Time."
Today, Spears has touched the lives of millions of listeners and used her global platform and voice to support the LGBTQ+ community. While Spears' last album release was in 2016 with her full-length piece Glory, Spears continues to be a powerful and inspiring force on social media and beyond.
