Were you forced to celebrate your birthday in quarantine? Was your birthday party this year a virtual one over Zoom? Did you miss celebrating the now-old-fashioned way, with a night on the town in a crowded bar? You're not alone. But cake makes it all seem better.
As part of a larger initiative by Country Crock Plant
Butter, New Orleans's The Royal Cakery has baked 100 birthday cakes for lucky
quarantined-birthday recipients. The Royal Cakery makes stunning and delicious
creations, so it isn't surprising that the recipients ate them up, both
literally and figuratively. The Homebound Birthday initiative was intended to allow
people to celebrate their birthdays from the safety of their own homes,
creating a semblance of normalcy in a time that is anything but normal. The
Royal Cakery has, without a doubt, helped make special quarantine memories for
all their recipients.
The initiative is a win-win: While the celebrants enjoyed
their cake, the Royal Cakery experienced an uptick in revenue, stating that
"the initiative is a blessing for the bakery financially because of the
decreased wedding cake business for the past few months." A full 80 percent of the
business's revenue comes from wedding cakes, so Country Crock's funding made a
big difference. Plus, the publicity isn't bad. In fact, they've noticed that
the initiative has introduced a number of new customers.
If looking at these images makes your mouth water, don't
worry! The Royal Cakery is offering curbside pickup for cakes and pastries as
well as providing cake tastings and consultations for wedding cakes.To contact them, visit royalcakery.com or call (504)
246-2065.
