NOLA Tune-Up Initiative
The city of New Orleans and Loyola University New Orleans enter partnership to launch the "Tune-Up Grant Program."
With New Orleans considered by many as an epicenter of music, it only makes sense to offer talent the tools to elevate the industry, as well as their careers. The Office of Nighttime Economy announced in August its partnership with Loyola University to bring live music venues and early music professionals the Tune-Up Grant Program. The initiative was created to grow the city's music industry, foster support for venues to improve sound quality, and invest in the next generation of music professionals.
What Exactly is the Program?
Offering unique facilities and four state-of-the-art studios, Loyola University is no stranger to the music scene in New Orleans. The program was developed under Loyola's Music Industry Studies Program, and it will offer venues financial support and technical expertise, allowing students the opportunity to gain hands-on experience working with operators. It features two parts: one being venue consultations by live sound experts completing the program, and the other being capital improvement grants that offer $5,000 for sound mitigation projects.
What About the Noise?
One of the most important groups affected by the rings of music from venues is the people in the city. While there are many residents who enjoy the second lines, concerts, and festivals that take place in New Orleans, there are many residents in surrounding neighborhoods who may view it as a disruption. Officials had this in mind and developed a plan that makes residents a priority while operators hold live performances.
By taking the new Audio and Production course, students will conduct sound assessments for selected venues as a strategy to mitigate two common issues when live performances are held: nose bleeds and barrier-breaking sound.
Music venues in New Orleans that regularly feature live performances and maintain all licenses are eligible to apply. All venues are required to complete a consultation before being eligible to receive capital improvement funding.
