This week, Glenfiddich launched a new campaign, titled
"Glenfiddich Family Recipes," and it aims to
provide aid to benefit those struggling as a result of Covid-19. The campaign works
primarily through donations to a charity called World Central Kitchen, a
not-for-profit organization that provides meals and support in the wake of
disasters. There will be a donation for each post tagged #GlenfiddichFamilyRecipe
with a story about a family recipe. For every social media post of a family
recipe, Glenfiddich will donate $5, up to a total of $10,000.
As an independent distillery, Glenfiddich,
which has been family-owned since 1887, passes down skills and crafts from
generation to generation. The distillery wants to support the bartending
community, while also bringing us together to share stories with the rest of
the community. According to a press release, "Glenfiddich National Ambassador
Tracie Franklin and the Glenfiddich Ambassador team have selected bartenders to
share their own personal traditions and treasured family recipes on their
social channels."
One of the selected bartenders is Brad
Goocher (@BurnEverything) from New Orleans. The bartender posted his very own
#GlenfiddichFamilyRecipe, a tasty chicken tostada with a honey-ginger marinade,
which he accompanied with a Glenfiddich 14-Year-Old Bourbon Barrel Reserve.
The program is part of an effort by the
distillery to help out in these trying times. According to Glenfiddich National
Ambassador Tracie Franklin, "In these uncertain times, we wanted to give back
to communities in need and the extraordinary bar industry we have worked
alongside for decades, while finding a way to come together in spirit."
Many restaurants are struggling in the
midst of this global pandemic, and Glendfiddich aims to alleviate some of that
suffering through these efforts.
Follow @GlenfiddichUS and search for posts labeled #GlenfiddichFamilyRecipes
to see social media posts, videos, and information related to the cause. www.glenfiddich.com.
