Companies
from around the world are making efforts to contribute to the needs of
businesses and workers during a time of struggle, and Hendrick's Gin campaign "Tipple
Effect" is an innovative way of doing so.
The Triple
Effect campaign is a virtual sharing series that will be displayed on Instagram
by bartenders who are nominated to create and post their curious cocktail
creations made with Hendrick's Gin. And with sharing their tasty recipes, they
will nominate another bartender, and the process will continue from now till
June. All bartenders will be rewarded for their efforts through the Stand Fast
Fund, to be used during this time of need.
"Unusual
times call for unusual actions, and in these times, we need more caring and
sharing," Vance Henderson, Hendrick's Gin national ambassador, said. "Our
Tipple Effect program is a way to give back to the irreplaceable bartender
community that has so graciously supported Hendrick's over the years. Not only
do we want to give back, we want to do it in a way that reminds our bartender
friends how much their community cares about and appreciates them. We're eager
to watch the chain of support unfold and ask the industry to join us as we help
pay it forward, while you do the same for someone else."
Hendrick's Gin Ambassador Mattias Horseman launched the series with his video and nominated Alexandra Utter
(@msuze_g) from New Orleans. Bartenders from around the U.S. have been
nominated in efforts to help close to 100 other bartenders.
For those
who are not a bartender but want to help out, one can support by purchasing
Hendrick's Gin items, such as the penguin
pourer or tea set.
All proceeds from sales till June will be put into the Stand Fast Fund, thus
enabling Hendrick's to continue pouring it forward.
To follow
the campaign, follow the hashtag #HGTippleEffect to see videos posted from
participating bartenders, Hendrick's Gin's accounts, and the Hendrick's Gin
Ambassador team's personal channels:
@HendricksGin or hendricksgin.com/us
@vtwiseguy - Vance Henderson, Hendrick's
Gin National Ambassador
@thebarpoet - Mattias Horseman,
Hendrick's Gin Central Ambassador
@youngmrflanagan - Erik Andersson, Hendrick's
Gin East Coast Ambassador
