Companies from around the world are making efforts to contribute to the needs of businesses and workers during a time of struggle, and Hendrick's Gin campaign "Tipple Effect" is an innovative way of doing so.
The Triple Effect campaign is a virtual sharing series that will be displayed on Instagram by bartenders who are nominated to create and post their curious cocktail creations made with Hendrick's Gin. And with sharing their tasty recipes, they will nominate another bartender, and the process will continue from now till June. All bartenders will be rewarded for their efforts through the Stand Fast Fund, to be used during this time of need.
"Unusual times call for unusual actions, and in these times, we need more caring and sharing," Vance Henderson, Hendrick's Gin national ambassador, said. "Our Tipple Effect program is a way to give back to the irreplaceable bartender community that has so graciously supported Hendrick's over the years. Not only do we want to give back, we want to do it in a way that reminds our bartender friends how much their community cares about and appreciates them. We're eager to watch the chain of support unfold and ask the industry to join us as we help pay it forward, while you do the same for someone else."
Hendrick's Gin Ambassador Mattias Horseman launched the series with his video and nominated Alexandra Utter (@msuze_g) from New Orleans. Bartenders from around the U.S. have been nominated in efforts to help close to 100 other bartenders.
For those who are not a bartender but want to help out, one can support by purchasing Hendrick's Gin items, such as the penguin pourer or tea set. All proceeds from sales till June will be put into the Stand Fast Fund, thus enabling Hendrick's to continue pouring it forward.
To follow the campaign, follow the hashtag #HGTippleEffect to see videos posted from participating bartenders, Hendrick's Gin's accounts, and the Hendrick's Gin Ambassador team's personal channels:
@vtwiseguy - Vance Henderson, Hendrick's Gin National Ambassador
@thebarpoet - Mattias Horseman, Hendrick's Gin Central Ambassador
@youngmrflanagan - Erik Andersson, Hendrick's Gin East Coast Ambassador