It is officially Carnival season, and it's kicking off with an exceptional partnership we never knew we needed! Faubourg Brewing Co. and New Orleans Mardi Gras Indian Council have announced that they are producing a brewery launch of a unique 12-pack premium lager and a commemorative poster.
The elements are inspired and chosen by the Mardi Gras Indian Council and dedicated to the Mardi Gras Indians' legacy and heritage, preserving the culture of their culture and performance. During the 2022 Carnival season, all proceeds will be benefiting the honored organization.
This once-in-a-lifetime edition of Faubourg's flagship beer includes newly co-created artwork, showcasing the iconic look of the Mardi Gras Indians on the carrying carton. Currently, the 12-pack is on display and can be bought in stores throughout the region where Faubourg beers are sold. The partnership will also benefit the New Orleans Mardi Gras Indian Council and feature a limited-run commemorative poster for sale to the public through Faubourg's website and be accessible for $40.
"The New Orleans Mardi Gras Indians are woven into the very fabric of our city's culture, heritage, and community," Owner of Faubourg Brewing Company Gayle Benson said in a press release. "Their legacy and contributions have helped make Mardi Gras a cultural revolution that is unrivaled anywhere else in the world. Through this partnership, we are not only investing in preserving the history of the Mardi Gras Indians, but also ensuring this vital community element continues for generations to come."
"In our commitment to the city and neighborhoods of New Orleans, we also know that this amazing place would not be what it is today without the enduring legacy of the Mardi Gras Indians and other cultural forces," Vice President of Marketing of Faubourg Brewing Company Jason Daniel said in a press release. "This is just the beginning of how Faubourg Brewing Co. will continue to invest in the resources and people that make our city an iconic cultural destination."
The New Orleans Mardi Gras Indian Council consists of chiefs from over a dozen tribes who meet regularly to examine ways to enrich and improve New Orleans citizens' lives. The council will maintain its efforts with local education, youth development, and historic preservation of Mardi Gras Indian heritage through this partnership with Faubourg and other donations through an exclusive QR code found on the limited-edition package.
"The history of the Mardi Gras Indians is the history of New Orleans, and through this partnership, we will be able to tell our story for years to come," Founder/Executive Director of the New Orleans Mardi Gras Indian Council Bertrand Butler said in a press release. "Our culture bearers are the essence that helps make Mardi Gras and other events around the city so distinct and vibrant. We hope that this partnership will serve as a beacon to get other businesses involved in preserving the people and places that make New Orleans what it is."
The Mardi Gras Indians and their traditions have been the core of New Orleans culture since the 1800s. African Americans, unable to join the traditional Mardi Gras in New Orleans at the time, created their own in their neighborhoods within the city. Their establishment made them develop things such as hand sowing their suits every year and wearing them for the special days that mark the Mardi Gras Indian calendar. Those events include Mardi Gras Day, Super Sunday, St. Joseph's Night, and West Fest. Today, the city is home to more than 30 Mardi Gras Indian Tribes.
For more details, visit faubourgbrewery.com.