The FIFA World Cup Trophy Tour Will Include a Stop in New Orleans

The FIFA World Cup Trophy Tour

Every four years, soccer players from all over the world come together for the world's most exciting sporting event: the FIFA World Cup. For New Orleanians, they will have an opportunity to see the World Cup's famous trophy.

The FIFA World Cup tournament was first held in Uruguay in 1930 with only 13 countries and has since then become a global phenomenon. Over a span of multiple weeks and games, teams compete to win the World Cup Trophy and a lifetime of glory. FIFA, or Fédération Internationale de Football Association, was founded in 1904 in Paris to establish a way to oversee international soccer competitions and regulate them. While they started as a European organization, there are now 211 countries and territories part of FIFA!

Tournament Updates

The 2026 World Cup is going to be bigger and better than ever, with 104 matches over 39 days. It is also the first World Cup that will be hosted by multiple countries, with games taking place in the United States, Mexico, and Canada. They will also be held in different cities in each country. The U.S. locations include Atlanta, Boston, Dallas, Houston, Kansas City, Los Angeles, Miami, New York, Philadelphia, San Francisco, and Seattle!

Trophy Tour

The Coca-Cola Company has been an official partner of the FIFA World Cup since 1978 and has been advertising with them for even longer. To celebrate a new era of the tournament, Coca-Cola and FIFA are bringing the FIFA World Cup™ Trophy Tour to 16 host cities and 22 additional cities across Mexico, Canada, and the U.S. this summer. Fans will be able to see the most coveted prize in soccer, the FIFA Cup. This is part of a larger global tour that started in Saudi Arabia in January. The international tour will span 50 countries that are FIFA members.

Tour Stops

The North American leg of the tour was launched on February 36 in Mexico City. The original FIFA World Cup then traveled to nine other cities, including Guadalajara and Monterrey. The trophy arrived in the U.S. on March 24 in Los Angeles. It then will go on a 21-stop journey throughout the country, from coast to coast. The trophy will have a brief visit to seven Canadian cities before returning to the U.S. There will be celebrations at every stop to celebrate every destination's soccer culture, from Mexico's established love for the game to the growing Canadian soccer spirit.

Bringing the World Cup to New Orleans

While New Orleans isn't hosting an actual game, the trophy will make a stop here! This is an exciting way for fans to interact with an iconic global symbol of soccer. The trophy will be in New Orleans on May 5. This is a way to give back to the people who make the game what it is.

You can enter a raffle to win tickets to see the trophy on coca-cola.com. If you win, you will get four tickets that also include exclusive giveaways, music, games, interactive activities, and a Coca-Cola sampling experience! This trophy tour is an unforgettable way to fans from different continents, countries, and cities to connect with the tournament and its legacy. It is a way to give back to the people who make the game what it is.