Arisa Chattasa, Unsplash

Jazz Fest’s 1 Million Strong Sober and Wellness Tent

07:00 April 26, 2023
By: Arielle Gonzales

This year, the New Orleans Jazz & Heritage Festival will include a one-million-person-strong sober-supportive wellness tent to promote inclusive recovery solutions. The Stand Together Foundation, Stand Together Music, and The Phoenix will co-host the Wellness Retreat.

1 Million Strong, an impact initiative that seeks to change the way people think about addiction and recovery, announced a partnership with the 2023 New Orleans Jazz & Heritage Festival that will include a free sober-supportive wellness retreat experience for festivalgoers to cool down, recharge, and enjoy Jazz Fest music and alcohol-free cocktails in a relaxing environment.

The 1 Million Strong health experience at Jazz Fest is free and open to festivalgoers both weekends, April 28 - 30 and May 4 - 7, and allows guests to enjoy mocktail happy hours and interact with people in recovery as well as recovery advocates. The tent will open at the same time as Jazz Fest, at 11:00 a.m. (CT) everyday.

"Having 1 Million Strong's sober-supportive wellness tent at the event demonstrates that sobriety does not mean that people in recovery can't be a part of events like this," said Bill Taylor, Director, Music Strategy and Programs, The Phoenix. "There is tremendous strength in coming together as a community to support one another, and that's what these spaces are all about."

"We are proud to partner with 1 Million Strong to include a wellness space in this year's festival for the first time — a meeting place and retreat where individuals in recovery and allies can gather and connect with one another," said Quint Davis, Producer/Director, New Orleans Jazz & Heritage Festival. "We hope that this space reflects our commitment to creating a vibrant and inclusive community where everyone feels welcome and celebrated."

With over 46.3 million individuals suffering from a drug use disease, there is a need to rethink the present approach to addiction, which considers people as issues to be treated. The Phoenix is transforming the experience of addiction and recovery by using the power of community, empowerment, and belonging as a long-term recovery strategy. After three months, 83% of their members report maintaining sober and finding more purpose in their lives.

Over the past year, 1 Million Strong has served thousands of fans across the country through partnerships with festivals and events such as Bourbon & Beyond, Louder Than Life, Park City Song Summit, and concerts by artists such as The Chainsmokers, bringing new opportunities such as mental health and wellness support and Phoenix-led activities.

1 Million Strong is a collaboration between the Stand Together Foundation, which is dedicated to breaking the cycle of poverty in America by driving change from within communities, Stand Together Music, which believes that the music industry is uniquely positioned to amplify and accelerate addiction recovery, and The Phoenix, which was founded with the mission of creating a national sober active community that fuels resilience and harnesses t

Learn more about how the Stand Together Foundation and The Phoenix are collaborating to support alternative recovery methods and The Phoenix's efforts to create a sober active community.

Visit for more information about the New Orleans Jazz & Heritage Festival. Visit to learn more about the organization.

About 1 Million Strong

1 Million Strong is dedicated to breaking down the obstacles to sobriety for allies and their loved ones in collaboration with the music industry. We think that the most effective solutions are found in communities such as The Phoenix, an organization that employs the transforming power of physical exercise and social connection to assist people in recovering from addiction. To learn more about 1 Million Strong, go to Please follow us on Facebook, Twitter, and Instagram.

Sign Up!