Tales of the Cocktail 2022

09:00 July 13, 2022
By: Zoe Lang

Tales of the Cocktail Agenda 2022

From July 24 through 29, New Orleans will host the 20th anniversary of Tales of the Cocktail (TOTC). Join industry professionals in exchanging, exploring and enjoying new and innovative cocktails and techniques. The event looks to be fun and educational--and tasty!


The Foundation

Tales of the Cocktail is hosted by New Orleans' Tales of the Cocktail Foundation. TOTC is a nonprofit organization that seeks to "educate, advance and support" communities. The foundation's theme for the 2022 festival is progress, illustrating the "transformative atmosphere" of the cocktail and cocktail industry.

Maria das Dores, Unsplash

Sample Agenda

Check out a few of the days and the activities planned. *Locations may vary


Monday, July 25

10:00 a.m. to 5:00 p.m. - Beyond the Bar Lounge Presented by Brown Forman

10:00 a.m. to 6:00 p.m. - World of Sazerac at The Sazerac House

10:00 a.m. to 12:00 p.m. - World Class Studios: Johnnie Walker First Draft

2:30 p.m. to 4:30 p.m. - Sustainable Cocktail Challenge Kickoff

3:30 p.m. to 4:15 p.m. - The Tequila Revolution

6:00 p.m. to 9:00 p.m. - Liquid Death presents Creepy Tiki

10:00 p.m. to 1:00 a.m. - Bacardi's Inaugural Drag Ball

Adam Jaime, Unsplash

Tuesday, July 26

9:00 a.m. to 10:30 p.m. - Jagermeister Cold Brew Coffee - Morning Bar

10:00 a.m. to 6:00 p.m. - Jack Daniel's Experience - A Perfect Blend

1:00 p.m. to 2:30 p.m. - Craft to Corporate

3:00 p.m. to 6:00 p.m. - Bulliet Commitment to Tree Equity

3:30 p.m. to 5:30 p.m. - Desert Door: Brand Education X Tasting

3:30 p.m. to 5:00 p.m. - Whose Bubbles Are In Your Glass?

6:00 p.m. to 8:00 p.m. - Mijenta Tequila Spirited Dinner

11:00 p.m. to 2:00 a.m. - Agave A Go-Go


Wednesday, July 27

9:00 a.m. to 10:00 a.m. - BV Run Club X Seedlip Run

10:00 a.m. to 11:00 a.m. - How To Be A Mobile Bartender

11:00 a.m. to 1:00 p.m. - WhistlePig Whiskey & Waffles: Maple Old Fashioned

12:00 p.m. to 6:00 p.m. - Hendrick's House of Wonders

1:00 p.m. to 2:30 p.m. - (Re)Introducing Vermouth: More Than a Modifier!

3:30 p.m. to 5:00 p.m. - Frozens Drinks Workshop

6:00 p.m. to 9:00 p.m. - Bourbon and Brass

8:00 p.m. to 11:00 p.m. - Bacardi "Big Easy" Portfolio Party


Thursday, July 28

10:00 a.m. to 12:00 p.m. - Splashdance! - Lyric's Artistic Swimming

10:00 a.m. to 11:00 a.m. - Celebrating Our Legacy: Contributions of Black Americans to the Spirits Industry, Past, Present and Future

11:30 a.m. to 1:30 p.m. - Hard Truth X Monkey Board Brunch & Cocktail Competition

12:00 p.m. to 3:00 p.m. - An Afternoon in St. Tropez

1:00 p.m. to 2:30 p.m. - Hotel Chocolat - Grab & Geaux

5:00 p.m. to 10:00 p.m. - 16th Annual Spirited Awards Red Carpet & Ceremony

7:00 p.m. to 9:00 p.m. - Dos Hombres Spirited Dinner



For more information and tickets for individual events, visit the TOTC website.







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