Preservation Hall and Spotify: Modern Meets Tradition

13:43 September 27, 2019
By: Graham Andreae

Preservation Hall was home to a number of artists in concert with Spotify and NOTMC to promote New Orleans Music. The program hosted a number of artists, chief among them the Preservation Hall Jazz Band. In addition the event boasted names like John Batiste, Irma Thomas, Curren$y, Mannie Fresh, Hurray for Riff Raff, Dirty Dozen Brass Band, Amanda Shaw, Walter "Wolfman" Washington, Craig Adams, Boyfriend, and Alyndra Segarra. All of these artists have a unique sound to be sure, but they also have a collective total of 100 million views.

The event was not only host to rockstars, but also host to Danny Clinch, a rock photographer who has worked with artists such as Tupac, Johny Cash, and many more. He, along with a select number of other photographers, have created both a live album and a trailer of a full feature length documentary of the event. The live concert was brought about using data from the streaming service Spotify from listeners across the country who love New Orleans music for a private, live concert in the iconic Preservation Hall. The artists also have an impressive 6 Grammy nominations in total.

The benefactor of the event, The New Orleans Marketing Corporation, tries to promote the city as a relaxing tourism destination all year long. They have utilized marketing campaigns such as strategic broadcasts, digital, social, and experiential advertising and public relations.

Mark Romig, President & CEO of NOTMC says that, "Music is at the heart of our great city and is universally loved by both residents and visitors. Our goal with the Offline Playlist and this iconic concert is to celebrate the diverse sounds of New Orleans at Preservation Hall and Subsequently a live playlist on Spotify." This event has a trailer for the documentary available now as well as a Spotify playlist available to stream today. The documentary is set to release in January 2020.

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