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New Orleans Public Schools Launch “Mask Up for Our Kids Campaign”

12:00 July 30, 2020
By: Sofia Gomez Alonso

NOLA Public Schools (NOLA-PS) is planning on welcoming students back to school for in-person classes, starting in September. As cases continue to rise in New Orleans, Superintendent Dr. Henderson Lewis and Mayor LaToya Cantrell have started a new initiative, calling the New Orleans community to mask up so that children can make a safe return to school during the fall.

NOLA-PS and Mayor Cantrell are partnering with iHeart Radio, Cumulus Radio stations, and WBOK-FM to launch "Mask Up For Our Kids," an initiative aimed at encouraging community members to wear their masks in public and to social distance when possible, in order to minimize the spread of the virus. The campaign will be formatted as a 30-second public service announcement, during which Mayor Cantrell and Dr. Henderson Lewis will have the chance to explain the initiative. Mayor Cantrell and NOLA-PS will also engage with social media to spread information related to the initiative to a larger community.

NOLA-PS intended to let students back in the classrooms starting in August, but the rise in cases in the region forced the board of schools to push back this date in order to prioritize the health of students and minimize contact.

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