Shake Shack will open its first location in the New Orleans area in Metairie on Friday. The city's newest burger joint is located at 3501 Veterans Memorial Blvd. on the corner of Veterans and Severn, and it will join two other locations in the Crescent City later this year, one downtown at Canal Place, the other in the new terminal of Louis Armstrong International Airport.
Though Shake Shack is an international chain with over 240 locations around the world, it will add elements to its New Orleans restaurants that reflect the city's rich culture.
The Metairie location dons a mural by local graffiti artist Monica Kelly featuring an alligator eating burgers, fries, and shakes in a swamp surrounded by crawfish, cypress trees, pelicans, and musical notes.
The Veterans restaurant will also have a beer menu featuring NOLA Brewing, Dixie Beer, Second Line Brewing, and Abita Brewery. Patrons can also order Abita Root Beer on tap.
Haydel's Bakery will provide the restaurant ingredients for its "concretes," frozen custard desserts with cake and pie mixed in. A new concrete called the Metairie Mixer will contain pralines and chocolate toffee.
The company also announced a partnership with LASPCA, a local non-profit animal advocacy group. LASPCA will receive five percent of proceeds from the Pie O My "concrete," mixed with bits of seasonal pie.
The company hopes that the local flair of its new locations will help New Orleanians feel at home.