World-renowned champagne brand Luc Belaire has introduced a new twist to a classic arcade game. The world's first claw machine for alcohol is housed at the Sovereign Brands headquarters in New York City, and stands at 7 ft tall and weighs over 700 pounds. Of course, it is customized with Belaire's signature pink and black colorway, with a window in the shape of the brand's front label shield.
Players will race against a 30 second clock for the chance to win one of Luc Belaire's 187-mL or 375-mL mini bottles. The game has all the elements of any other claw machine including a joystick and even a bright red trigger button when you're ready to grab the item of your choice. But don't rush too fast to get in line, guests can only play by invite-only.