Jul 26 2017

Coca-Cola To Replace Coke Zero With A New Zero Calorie Drink

By: Staff

If you love Coke Zero, you'd better stock up on it soon as Coca-Cola is officially ditching the drink.

Coke Zero will be replaced by a new sugar-free drink called Coca-Cola Zero Sugar, Coke announced Wednesday, July 26. 

Coca-Cola Zero Sugar has already been a success in 25 markets around the world, including Europe, Latin America, the Middle East and Africa. Next month, it will be the United States' turn as the new drink will be coming to America in August. 

But, what exactly is the difference between Coke Zero and Coca-Cola Zero Sugar? 

They are both sugar-free alternatives to Diet Coke, but Coca-Cola Zero Sugar is said to taste more like original Coke. They both have mostly black packaging, but Coca-Cola Zero Sugar sports the iconic red Coca-Cola disc. Coca-Cola said it wanted to be as "clear and descriptive as possible" in the name change to make sure consumers knew the drink was sugar-free and a "reinvention of Coke Zero."

The revamp comes as the beverage industry tries to tap into consumers' decreasing consumption of high-sugar and high-calorie drinks. U.S. soda sales fell to a 30-year low in 2016, according to Beverage Digest. 

Coke Zero, which made its debut in 2005, was one of the top 10 soda brands in 2016. But, Coca-Cola Zero Sugar grew by double-digits globally, and Coke expects the new drink to "pop" in the U.S. as well.

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